We’ve developed our own unique approach that’s specific to the B2B technology sector. It’s based on our own experience of working in-house and it’s designed to empower B2B marketers to be a pillar of their businesses’ growth.
Our approach is built an intricate understanding of B2B buyer journeys: they are often long, considered and complex whilst involving multiple decision-makers.
Services based on objectives
This means we only deliver digital marketing services relevant to your objectives. We do this by starting with consultancy, audits & health checks where we review your current setup and benchmark KPIs based on our suggestions.
We prioritise one objective to work towards for a set period. At the end of which we review that KPI against the previous benchmark and then either prioritise another objective or continue on the current one.
A unique B2B Tech Framework
Based on our experience working in-house in B2B tech businesses we’ve developed a framework for deciding which KPIs and objectives to prioritise. We categorise objectives either to align towards either improving efficiency or increasing scale, the balance between idealistic marketing and pragmatism.
We use a combination of our experience and the KPIs to thin-slice your data and make decisions about which sub goals to prioritise over a certain period.
Join our Community
B2B Tech Marketers are often facing similar problems. Some people will have already solved the issues you are experiencing and vice versa. We set up FINITE as a community for B2B Tech Marketers to connect, share, learn & grow together.