B2B lead generation can be tricky. B2B buyer journeys after often long, considered & complex involving multiple touchpoints. And the number of leads a digital marketer generates is often the main KPI they are measured against. A low number of leads can mean a weak pipeline and an anxious sales team. Lead generation is key to a successful B2B marketing strategy.
Knowing what a ‘good’ lead is often floating around in peoples heads. It’s Tribal Knowledge. We can sit down with you and your sales team to document exactly what a ‘Qualified’ lead is to your business. This is essential for getting sales and marketing alignment.
We have experience in setting up and managing CRM systems for multi-million dollar B2B businesses with thousands of users. We recommend HubSpot for B2B Tech Businesses and we’re a certified agency partner.
SEO is one of the best channels in terms of ROI. It takes a bit longer for Lead Generation but it plays an important part in driving more traffic to your website so you can work on converting that traffic into good quality leads.
We can run Paid Social Lead Generation campaigns on social media platforms like Facebook, LinkedIn and Twitter. All these platforms have developed a strong offering for delivering B2B campaigns and can supplement leads generated through your website.