Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout
A scrappy mindset in marketing is one that ditches strict internal processes to allow for rapid movement and growth. Adam Goyette, VP Marketing a Help…
Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
Marketing technical products to technical personas comes with unique challenges a marketer should consider for a successful strategy. In this episode of the FINITE Podcast…
93x shortlisted for the “Best SEO Campaign” in partnership with Kadence International
We are delighted to share that 93x have been shortlisted for the “Best SEO Campaign” category at the Global Agency Awards in partnership with Kadence…
B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
Buyer enablement reduces the friction of your B2B buyer journey. Whether it's something you actively implement, or something you keep in mind while strategising, buyer…
Guide to B2B marketing attribution in B2B tech & SaaS
When our recent research shows that 40% of B2B tech marketers feel measuring the right KPIs is their biggest challenge, marketing attribution offers a great…
Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
Revenue operations is a holistic approach to business growth that aligns marketing and sales to find gaps in revenue streams. It breaks down the silos…
A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
A standalone publication for B2B content can provide an excellent platform for brand awareness. Not only can it position your company as thought leaders within…
The Top 5 Free Scripts You Need to Use in Google PPC Ads
At 93x we are firm believers in trying to automate repetitive tasks where possible so that our time is freed up to think more strategically…
Brand amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
Brand amplification is how the world knows what your B2B company does, who your company is and what your company stands for. B2B marketers in…
Everything you need to know about building a B2B LinkedIn Ads campaign
LinkedIn’s ability to target specific personas in target companies combined with its global reach which according to Linked Newsroom stands at 740 million members in…