B2B Marketing Blog | B2B & SaaS Marketing News and Articles

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

January 25, 2021

The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout…

B2B Marketing

Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

ByJodi Norris

January 18, 2021

On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within…

B2B Marketing

No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

ByJodi Norris

January 11, 2021

On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales…

SEO

B2B SEO – A Guide in 2021

ByAlex Price

January 7, 2021

Typing “B2B SEO” into Google will produce more than 30 million results - all of which claim to offer fresh perspectives on the processes and…

B2B Marketing

All things B2B marketing & growth with Yam Regev, CMO

ByJodi Norris

January 4, 2021

This FINITE Podcast episode is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of…

B2B Marketing

Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

ByJodi Norris

December 14, 2020

Carlota Feliu is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing…

B2B Marketing

New research: Predictions for B2B tech marketing in 2021

ByJodi Norris

December 11, 2020

93x partnered with FINITE, the community for B2B tech marketers, to deliver new research covering reflections on 2020 and predictions for 2021 in B2B tech…

B2B Marketing B2B SaaS

How can your B2B tech marketing strategy go green?

ByJodi Norris

December 11, 2020

It is often said that marketing has the power to change the world. As a marketer, do you want to change the world for the…

B2B Marketing

From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

ByJodi Norris

December 7, 2020

Kristina Finseth joins the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller.…

B2B Marketing

The importance of search in the B2B customer experience with John Watton, CMO at Yext

ByJodi Norris

December 1, 2020

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search…

Latest Articles.

The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

B2B SEO – A Guide in 2021

All things B2B marketing & growth with Yam Regev, CMO

Innovation in B2B marketing with Carlota Feliu, EMEA Marketing Leader at HP 3D Printing

New research: Predictions for B2B tech marketing in 2021

How can your B2B tech marketing strategy go green?

From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

The importance of search in the B2B customer experience with John Watton, CMO at Yext

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