The Importance of Google Analytics Audits for B2B Tech Companies
Accurate data is essential to business operations—but many in-house marketers at B2B tech companies are using unreliable analytics to make…
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Breaking down the term ‘strategy’ for B2B growth with CMO, Colin Lewis
Behind every fast-growing B2B tech company is the perfect marketing strategy. Most B2B marketers rush into executing products and services…
Which LinkedIn Ads Types Are Right for Your B2B Campaign?
LinkedIn Ads are a highly effective digital marketing tool for B2B businesses. The ability to tap into LinkedIn’s vast trove…
Why marketing should own revenue targets with Kyle Lacy, SVP of Marketing at Seismic
"I think that BDRs reporting into marketing unite the tip of the spear when it comes to go-to-market strategy. I…
Top 10 best B2B LinkedIn Ads Campaigns
Linkedin Ads should be on every B2B marketing team's radar. A form of pay-per-click (PPC) advertising, Linkedin Ads give you…
A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
In a crowded B2B tech category, how can your brand stand out?
Why your customers are your best marketers with Amanda Malko, CMO at G2
With category overload and heated competition in B2B tech, marketers are finding customer retention more difficult than ever before. However,…