Content Library

This is a list of all the articles we have written about digital marketing for B2B technology businesses.

Guides

  • 2019 Guide: Inbound Marketing for B2B Tech Companies
    According to marketing software company Pardot, around 82% of B2B buyers will start their purchase journey using a search engine like Google, and 89% of B2C customers do the same thing. That is why it’s vital that B2B technology companies selling to other businesses master the art of inbound marketing. Failure to do so could … Read more
  • 2019 Guide: Marketing Automation for B2B Technology Companies
    Marketing teams in the tech industry are often inundated with data from various digital marketing channels, and for that reason, many B2B tech companies are now looking towards automation tools as a method of saving time and increasing productivity. Recent statistics show that marketing automation can increase sales by up to 15%, and more than … Read more
  • 2020 Guide: Web Design for B2B Tech Companies
    Source Around 53% of B2B clients make at least half of their buying decisions online according to studies, and more than 63% use the internet for at least half of their product research. So, it stands to reason that your B2B tech website has become one of the most valuable tools at the disposal of … Read more
  • A Digital Marketing Audit: 20 Questions
    Success strategies begin with knowing where you currently stand. That's why a digital marketing audit is an essential first step. Creating an effective digital marketing strategy is essential to any growing B2B business, or any business for that matter. If you need some help in creating a strategy then here are 20 questions to get … Read more
  • A Guide to B2B Digital Marketing
    If you're reading this then you probably already work for or are about to start working for a B2B company. In this guide, I'll take you through what B2B Digital Marketing can mean for different companies and the types of skills that are required and the strategies that are used by Digital Marketers in modern … Read more
  • B2B SaaS Marketing: How To Get Started
    This article is useful if you are looking for help with a go-to-market strategy for B2B SaaS, or if you already have a B2B SaaS marketing strategy and you want some ideas on other areas you can be looking at. We've also written another article about B2B SaaS Lead Generation which you may find useful … Read more

SEO

  • 5 B2B SEO Tactics for Tech Companies
    If you want to steal the lion’s share of your market and reach as many potential clients as possible, it’s vital that all technology companies consider search engine optimisation (SEO) as a top priority for lead generation. Knowing how to SEO your website can become somewhat of an art-form, but the tactics listed below tend … Read more
  • B2B Keyword Research: The cornerstone of B2B SEO
    We think keyword research is the cornerstone of a B2B digital marketing strategy in 2020. This is because a digital strategy is often focused around content marketing. When there are so many companies competing for the attention of the same audience and all the businesses are looking for the cheapest way to attract leads, gaining … Read more
  • B2B SEO – A Guide in 2020
    Typing “B2B SEO” into Google will produce more than 30 million results – all of which claim to offer fresh perspectives on the processes and strategies tech marketing teams should employ to achieve their lead generation and ranking goals. It can seem like an overwhelming amount of information, and many entrepreneurs launching startup companies will … Read more
  • Defining a Content Led SEO Strategy
    Content-led SEO strategies will usually involve the creation of carefully-worded blog posts, articles, white papers, and anything else that could help to improve backlinks and boost the perceived authority of your B2B technology or software company. If you publish enough content containing the right keywords, it is possible to ensure your businesses website ranks in … Read more
  • Enterprise SEO Strategy, What Is It and How Do You Develop One?
    When it comes to marketing your business, SEO (Search Engine Optimization) is one of the most important tools available. SEO can be complicated, and it changes all the time, making this area of marketing a full-time job. For larger enterprises, your SEO strategy will look considerably different from that of a small, local business or … Read more
  • How Do SEO Pillar Pages Drive Inbound Growth?
    SEO Pillar pages are detailed web pages aimed at helping your site rank for specific keywords or content themes. Through careful keyword research and the use of well written and structured pillar pages, it is possible to beat the competition and ensure your domain ranks in the best possible positions within search results. Consistent internal … Read more
  • SEO for B2B Tech Companies: Expectations vs Reality
    There are a lot of misconceptions out there about SEO and how much difference it will make to your tech company’s results in B2B buyer journeys. With that in mind, this article aims to dispel some myths and offer a logical and rational view of what technology companies can expect, and how long they’ll have … Read more
  • SEO link building strategies for B2B tech companies
    Link building is a vital part of your B2B tech company’s SEO and digital marketing strategies, and this article will highlight some of the best methods you should use to obtain as many backlinks from relevant and trustworthy domains as possible. While your marketing team does not have to use all of these suggestions, they … Read more
  • Should B2B Tech Companies use SEO or PPC for Lead Generation?
    B2B software and technology companies have a couple of different options on the table when it comes to lead generation. Some firms prefer to invest their time and energy in SEO, and others like to design PPC campaigns in the hope of attracting relevant traffic to their websites and convincing their visitors to click that … Read more
  • Speed & mobile UX are key for SEO
    Many digital marketers working for B2B technology companies now understand the importance of content marketing and link building as part of their SEO strategy. However, it’s also vital to think about the technical side to SEO if you want to achieve the best results. Read more: Guide to SEO for B2B Tech Companies In most … Read more
  • The Most Common Technical SEO Factors
    Technical SEO is the process of optimizing your website so search engines can crawl and index it more effectively. It’s a form of on-page SEO that focuses on the technical elements of the site. Essentially, technical SEO is the framework of the site, the invisible infrastructure which isn’t seen by visitors but does a huge … Read more
  • Why SEO is key to inbound marketing
    Search engine optimisation or SEO is key to inbound marketing success for a variety of reasons. All B2B tech companies should engage in SEO best practices if they want to expand their reach, target the right researchers and buyers, and save both time and money. This article will take a look at some of the … Read more
  • Why solid SEO research is critical
    Search engine optimisation is an important channel for nearly all of our B2B technology clients. Which business doesn't want to acquire traffic to their website by making sure their web pages display somewhere near the top of search result page for terms and keywords most associated with their offering? So, how do you do that? … Read more

Content

  • The Top Digital Marketing Strategies for Tech Companies in 2020
    The tech industry spans a wide range of different areas and is a huge market. For companies in tech, digital marketing is crucial, and getting it right can mean the difference between mediocrity and great success. Fortunately, there are plenty of avenues to do this. In this article, we’ll dive into just a few of … Read more
  • B2B or B2H: Humanising Technology Marketing
    For every B2B marketer that tells me Facebook is a B2C only channel, I bring out the case study of the B2B FinTech getting unbelievable ROI from an account based marketing strategy built exclusively around Facebook. For every B2B marketer that tells me their 'brand' isn't important, I can show them the case study of … Read more
  • Analysis: Driving above market growth in B2B
    In May of this year, McKinsey & Company launched a report titled 'Digital Sales & Analytics: Driving above-market growth in B2B'. Whilst it explores digital growth in B2B more generally, there are lots of insights and statistics relevant to our clients in the B2B technology sector. This post explores and analyses a few key highlights … Read more

Inbound

  • How HubSpot empowers B2B marketing teams
    For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower marketing teams and ensure they reach their lead generation targets. HubSpot has been around quite a while by this point, but there are still plenty of professionals out there who … Read more
  • Should we be using Marketing Automation? Pros & Cons
    Marketing automation is a process that enables B2B technology teams to take a step back and allow software and other tools to handle part of their marketing processes. It’s an excellent strategy for lead generation and nurturing, and almost every high-earning B2B technology company uses it in one way or another. However, it is important … Read more
  • Why is inbound marketing growing in popularity?
    Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech company is yet to implement an inbound strategy, it is almost guaranteed that you’re losing out to competitors within your marketplace. For that reason, we’re going to take a … Read more
  • Why SEO is key to inbound marketing
    Search engine optimisation or SEO is key to inbound marketing success for a variety of reasons. All B2B tech companies should engage in SEO best practices if they want to expand their reach, target the right researchers and buyers, and save both time and money. This article will take a look at some of the … Read more
  • Guide to optimising content strategy for inbound marketing
    Marketing teams working for B2B technology companies will often have to produce an incredible amount of content for their inbound marketing strategies. We feel your pain. However, it’s essential that you think long and hard about the nature of that content to ensure it has the biggest impact possible. Below, you will find some ideas, … Read more
  • What is marketing automation?
    By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to use it as part of their strategy. That is often because there is an element of confusion and uncertainty surrounding the process and exactly what it is, and so our … Read more
  • True Definition of Marketing Qualified Lead for Tech Companies
    Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees on some basic definitions, and this includes everyone in the marketing and sales team agreeing on what the definition of a 'lead' really is when it comes to lead generation. … Read more
  • What’s The Difference Between Inbound Marketing & Outbound Marketing?
    B2B companies must understand the difference between inbound and outbound marketing strategies if they want to get the best results from their campaigns. In most instances, it is sensible to use a mix of the two strategies for increasing conversions, generating more leads and boosting sales. In this article, we will offer a definition for … Read more
  • 20 statistics that prove Inbound Marketing ROI
    There is no doubt that Inbound Marketing is booming, and more and more B2B marketing teams are embracing the inbound methodology to drive effective lead generation in their businesses. Much of inbound marketing's rise in popularity as been down to it aligning perfectly with modern day B2B customer journeys and buying habits. By positioning your business … Read more
  • What is Inbound Marketing?
    Most B2B marketers will by now have at least heard about the concept of inbound marketing in the past. However, there is often an element of confusion when it comes to grasping how the process works and why it is a beneficial strategy for your brand. As should be apparent, inbound marketing is the opposite … Read more
  • Infographic: 20 Inbound Marketing Statistics
    You might have already read our blog post 20 statistics that prove Inbound Marketing ROI – well now there is an even easier way to check out the stats. Our infographic below tells you everything you need to know about how Inbound Marketing, with 20 statistics about inbound digital marketing that should help demonstrate the ROI: … Read more
  • 5 Retargeting Tactics for B2B Marketing
    Retargeting tactics or remarketing is a tactic used by many top B2B technology businesses to help drive acquisition, generate leads and increase revenue. It’s a method that enables your marketing team to specifically target advertising at those who may have been on your site or interacted with some of your content, in order to re-engage … Read more
  • Is PPC Part of Inbound Marketing?
    Since the beginning of PPC advertising, there has been a debate amongst marketers about whether the process is an inbound or outbound strategy. By its nature, and the fact that companies have to pay for clicks, PPC is often categorised as an outbound method. However, many experts now consider paid ads as an inbound tactic … Read more
  • 2019 Guide: Marketing Automation for B2B Technology Companies
    Marketing teams in the tech industry are often inundated with data from various digital marketing channels, and for that reason, many B2B tech companies are now looking towards automation tools as a method of saving time and increasing productivity. Recent statistics show that marketing automation can increase sales by up to 15%, and more than … Read more
  • 2019 Guide: Inbound Marketing for B2B Tech Companies
    According to marketing software company Pardot, around 82% of B2B buyers will start their purchase journey using a search engine like Google, and 89% of B2C customers do the same thing. That is why it’s vital that B2B technology companies selling to other businesses master the art of inbound marketing. Failure to do so could … Read more
  • Why Should B2B Tech Companies Use Content Marketing?
    Investing in content marketing is a wise move for B2B tech companies as the process can help to increase leads, boost conversions, and drive an incredible amount of organic traffic to their websites. According to official statistics, around 75% of B2B companies now use content marketing to build long-lasting relationships with potential clients, and so … Read more
  • Is Content Still King for B2B Software & Tech Companies?
    Content marketing has been one of the most useful methods for promoting new products and services online during the last few years, but we wanted to find out whether or not the strategy still produces the best results for software and technology companies today, particularly in the B2B space. So is content still king? Take … Read more
  • How to Generate Marketing Qualified Leads
    If you're a technology or software company looking to generate more inbound leads through your website, this is for you. Across complex and often lengthy B2B buying journeys, getting prospects to sign-up to your mailing list or click a call-to-action might be the easy bit. But companies need to engage in the process of nurturing … Read more
  • 5 Inbound Marketing Strategies for B2B Tech Companies
    Technology companies just starting out with the process of inbound marketing will want to ensure they generate as many leads as possible with their strategy. Read more: Ultimate Guide to Inbound Marketing for B2B Technology Businesses To achieve that goal, it’s worth taking a look at some of the most successful methods used by other … Read more
  • Why Should B2B Tech Companies Use Inbound Marketing?
    The latest inbound marketing methods and strategies have the potential to positively impact all B2B businesses, and particularly those in the technology or software sector. If you want to make sure your business succeeds in its marketplace and generates as many relevant leads as possible, inbound marketing will become an essential component to your wider … Read more
  • 5 reasons content marketing is critical for B2B technology businesses
    Digital marketing is becoming more and more powerful in the technology industry, allowing firms to expand their reach beyond traditional marketing methods. B2B tech firms are able to attribute an increasing number of marketing qualified leads deriving from a digital strategy that spans channels. Content marketing needs to be at the centre of this strategy. … Read more
  • B2B tech & inbound marketing: the perfect pairing
    There is no denying the fact that digital disruption, technology and the internet have completely changed the way that customers behave, especially B2B buyer journeys across the technology sector. Your clients and prospects now have a wealth of research available at their fingertips about products and services that may be designed to better suit their … Read more
  • How can inbound marketing drive lead generation?
    Lead generation is the process of encouraging website visitors to indicate their interest in your company’s products or services. By using the latest inbound marketing strategies, it is possible to improve lead generation results and move as many potential clients through the buyer’s cycle as possible. Read in more detail: Ultimate Guide to Inbound Marketing … Read more

Automation

  • How to Implement Marketing Automation in a B2B Tech Company
    Marketing automation is now a key component of any successful b2b digital marketing strategy for a growing business. Marketing automation is the process of automating a task that previously would be completed manually by a member of the marketing team. Often in larger marketing teams, you may employ a Marketing Automation Expert whose sole job … Read more
  • How to use Chatbots in B2B
    If you work in marketing for a B2B technology business and think that Live Chat or Chatbots aren't relevant to your business then you're wrong. Yes, when something new comes along there is always a bit of scrambling to get aboard the latest bandwagon, but in this article we'll talk you through the ways B2B … Read more
  • 5 common marketing automation mistakes
    Marketing automation is a fantastic way for B2B tech companies and just about any other B2B businesses dealing with long, considered and complex buyer journeys to reduce workloads and improve results from their marketing. But there are lots of ways in which it is possible for your marketing team to get the process wrong. In … Read more

Web Design

  • What is a Landing Page in Google Analytics?
    Google Analytics is one of the most powerful tools available for marketers, providing a wealth of insights into how your websites are performing. One important feature of Google Analytics is landing pages. So what is a landing page in Google Analytics? In Google Analytics, any page can be a landing page. It’s simply the first … Read more
  • 2020 Guide: Web Design for B2B Tech Companies
    Source Around 53% of B2B clients make at least half of their buying decisions online according to studies, and more than 63% use the internet for at least half of their product research. So, it stands to reason that your B2B tech website has become one of the most valuable tools at the disposal of … Read more
  • Designing an Inbound Marketing Focused Website
    Inbound marketing is one of the best ways to bring leads into your business, and so designing your website so it can support an effective inbound marketing strategy should become a top priority for all B2B technology companies. Today, we’re going to take a look at some of the things your design and development teams … Read more
  • 2019 web design trends for B2B technology companies
    If your tech company needs to design a fresh new website for 2019, it’s possible that your marketing team might benefit from taking a look at some of the latest trends and attempting to incorporate them into the new site. Considering that, this short article will draw your attention towards some of the things other … Read more
  • 6 Web Design Traps B2B Tech Companies Should Avoid
    Building a new website for a B2B tech company is always going to involve a lot of hard work and research. In the hope of helping marketers to save time and effort, this post highlights some of the most common website design traps we've seen B2B tech businesses fall into and you’ll want to avoid … Read more
  • What makes a lead generating B2B website?
    Your website is your shop window, it’s what draws clients in and works as your greatest lead generation tool… right? Unfortunately, for many B2B businesses this isn’t the case and websites continue to be the most under utilised lead generation tool many organisations have.   Whilst many B2B companies have historically focused the majority of … Read more

Catch a cookie!

This website uses cookies to help improve your user experience.