Use content across the whole B2B buyer journey
With an estimated 67% of the typical B2B buyer’s journey now done digitally, and 9 out of 10 B2B buyers say online content has a ‘moderate to major’ effect on their buying decision (source: Lenati), it’s clear that content is mission-critical to driving above-market growth.
B2B Content Marketing Strategy
Research, data and insights come together to shape any strong strategy, and it is no different when it comes to content strategy. Whether its blog content or product sheets, whitepapers or video, we can help craft a successful B2B content strategy.
Content for SEO
The strongest of SEO strategies are content-led, so our content marketing plans for B2B technology clients are built with SEO in mind and the experience of using content to improve organic search acquisition for leading B2B technology companies.
Content for Lead Generation
Use content for running lead generation campaigns by producing useful and insightful resources that can be promoted on digital channels like LinkedIn, Google & Facebook.
Content to support the B2B journey
The B2B buyer journey is long and complex. Content production is key to attracting and engaging leads throughout this long process.
Content for sales enablement
The added benefit of producing content for marketing is that it can be used in the sales process to help start conversations and move them along. It enables your sales team to add value rather than just trying to sell.
Content for Lead Nurturing
Use marketing automation to distribute your content to leads in your CRM when they reach certain conditions or stages within the sales cycle. Automate your content delivery.
Ready to scale your digital marketing?
If you think you’re ready to invest in your B2B digital marketing strategy then drop us a line and we’ll have a chat.