Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B tech company is yet to implement an inbound strategy, it is almost guaranteed that you’re losing out to competitors within your marketplace.

For that reason, we’re going to take a look at just some of the reasons inbound marketing methodology is still growing in popularity today, and why it will continue to do so for many years to come.

Inbound Marketing for B2B

Why is inbound marketing growing in popularity?

Inbound marketing is holistic 

One of the best things about inbound marketing is that potential customers and clients will come to you. That means there is no need for cold-calls; you don’t have to purchase lists of contact details, and you won’t annoy anyone.

With inbound marketing, there is no need to force your products or services down the neck of random people in the hope of finding someone who wants to buy. Instead, by putting the right information out there, the strategy enables your brand’s target audience to discover your company and the things they provide in a natural and holistic manner.

Read more: Guide to Inbound Marketing for B2B Tech Companies

Inbound marketing can be more cost effective

There is no getting away from the fact that, in most instances, inbound marketing is a more cost-effective process than other methods. Let’s presume your team decides to create a blog post that contains links to your products and points readers in the direction of your website. Once you publish that article online, it could become ‘evergreen’ and continue to generate new leads for many months or even years to come. Yet your marketers only have to write the piece and arrange for publishing once. The content led approach to inbound can deliver great long term value.

Inbound marketing offers an excellent ROI

As it doesn’t cost as much to set up different inbound strategies, and they tend to create leads and sales for a long time, this method of marketing provides a fantastic return on investment for B2B tech companies and many other businesses in varying industries.

Sure, there is some initial spending on strategy that it’s hard to ignore, but when you consider the potential for that investment to continue generating sales, getting involved is a no brainer.

Compared to traditional outbound marketing methods, inbound marketing will help your brand to save a small fortune.

Inbound marketing offers endless possibilities

B2B tech companies that engage in inbound marketing have many different options on the table when it comes to how they go about achieving their goals.

Powerful SEO backlinks, interesting blog posts, authentic videos and interactive infographics are just some of the ways in which it is possible to draw relevant leads towards your business. However, the list is endless, and new methods and strategies appear every single day. That is part of the reason inbound marketing is here to stay and will continue to grow and evolve in the future.

Now you know some of the reasons why inbound marketing is growing in popularity; it is time to develop your first campaign and give it a try!

If you try something that doesn’t appear to generate the results your team expected, just try something else. There are no limitations, no steadfast rules, and no limits to what dedicated marketing teams can achieve if they draw on their knowledge and experience to design the perfect campaign.

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