Website Traffic

Increase Website Traffic

Increasing website traffic is at the top of the marketing funnel for B2B marketing teams. Whether it’s using Inbound Marketing techniques or running PPC campaigns to drive traffic we can help pour more in the top.


Increasing your web traffic

4 Common Problems

Light on Content
Your website is light on content. There is not much specific content and your blog posts are short and not very in-depth. This can have a big impact on your SEO. Content is the foundation of a strong SEO and Inbound Marketing strategy. It may take it’s time to ramp up but you will see the fruits of your labour further down the line, and it will be at a much lower cost than paying for traffic.
The wrong keywords
Often businesses go into content marketing blind in terms of keywords. They haven’t done the proper research into their most relevant keywords and opportunities for capturing search engine traffic. This means what they are writing on their website isn’t optimised for search engines and it never gets found for the right people. You could be writing the best piece of content around but without the right keywords used throughout it will never see the light of day on Google.
Paid vs Organic Traffic
Paying for web traffic through PPC or other paid channels can be a quick way to increase your traffic and drive awareness. Unfortunately typically paid traffic doesn’t convert as well as Organic web traffic. That’s not to say that Paid Traffic can’t help, but it’s easy to waste a lot of money in PPC, especially on very competitive keywords that lots of people are bidding on. we can help you manage your budgets and find opportunities where your competitors haven’t when it comes to PPC.
Referring websites and links
One of the main factors for SEO and also a good source of traffic in itself are links from other websites that lead to yours. These are called ‘Backlinks’ in the SEO world. Having very few high quality backlinks to your website can also have a big impact on your SEO. As well as telling Google that your website is relevant, backlinks provide traffic themselves, for example being listed on a partners directory as an integration is a great opportunity for a backlink and also potential traffic.

How we can help increase your website traffic


B2B Content Marketing

Content marketing is the machine behind SEO and driving organic search traffic to your B2B website. A content light website can be a signal that you could be driving much more search engine traffic. It’s also really important for conversion so it’s really important.


PPC & Paid Social Campaigns

Running strategic and specific PPC and Paid Social campaigns can drive traffic to your website much faster than any content marketing or SEO improvements can. It requires more upfront investment but if done properly can work hand-in-hand with your SEO strategy

SEO to drive organic traffic

SEO is the main tool for driving traffic to your B2B website. It has lots of elements to it and it’s all kind of a mystery as to how it exactly works. We’re experts in B2B SEO and we can help devise a strategy that will help increase your websites traffic.


Website Design & Development

Making improvements to your websites design and how it’s developed can increase your traffic because it is related to SEO. It’s often called Technical SEO, or on-site SEO. It’s something that is often overlooked by a lot of marketers.

There’s more to increasing in traffic than just the items above, get in touch to find out more.

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