Choosing the right KPIs to report on can be tricky, especially when reporting back to peers. One person may think bounce rate is important, the other may not care. We work with KPIs that relate back to specific objectives so they are relevant to the overall business goals. ROI marketing digital strategies designed for B2B tech businesses.
How we can help set KPIs and report on marketing ROI
To make it easy and digestible for your peers and the leadership team we can develop dynamic dashboard that hold all the information you need to report back to the business on the digital marketing activities. We’ll also benchmark our KPIs at the start so ROI can be tracked.
Objective based KPIs
We relate our KPIs back to some overall objectives. Ensuring that everything we do can be tracked back to one of these objectives means that it’s clear what we are working towards and how it effects the companies pipeline.