B2B SEO refers to search engine optimisation, specifically for B2B businesses.
Search Engine Optimisation can be a very powerful and high ROI channel for all businesses – both B2B and B2C.
But the B2B technology, software & SaaS companies that we specialise in working with are focused on lead generation, and often work with long, complex and considered B2B buyer journeys.
So the specialist B2B SEO agency service we provide considers not just how to get your website to rank higher or bring in more traffic, but also how SEO ultimately can support quality lead generation and make an impact across the length of the B2B journey.
Lots of SEO agencies can bring in more traffic to a site. Only specialist B2B SEO agencies can drive more meaningful results in terms of leads, pipeline & revenue.