B2B SEO Agency for Technology Companies

As a B2B SEO Agency, we deliver B2B SEO strategy designed specifically around the needs of B2B technology, B2B SaaS & B2B software companies. We prioritise the results that matter: leads, pipeline & revenue, not just traffic and rankings.


We're the B2B SEO Agency working exclusively with B2B tech & SaaS clients

As a B2B SEO Agency we believe content is king, and so we blend journalist grade content, technical SEO and links to drive meaningful results for the B2B marketers we partner with. Sure, we can bring in more traffic and increase rankings for certain keywords. But our focus is on the numbers that matter. We use B2B SEO to bring in quality traffic that converts to leads, pipeline & revenue.

digital marketing agency working

B2B SEO Agency that really understands B2B technology marketing

B2B SEO, and specifically SEO for B2B technology & SaaS companies, comes with some unique challenges. Evolving products in new categories, developing technologies and educating buyers. Our team of B2B SEO agency strategists understand how organic search traffic and SEO strategy ties in with the broader B2B buyer journey and are focused on your lead generation objectives.

SEO Tracking


B2B SEO strategy to attract higher value deals

As a B2B SEO Agency we have proven results providing SEO strategies for B2B technology, software & SaaS companies where the average deal value can reach into the millions and the return on investment of a targeted SEO campaign can be 100x.

It’s not just about increasing traffic and rankings – instead our focus is on leads, pipeline and revenue growth. This means we take a holistic view of the B2B buyer journey, and work closely with you to achieve your objectives.

Why B2B Tech companies choose us

Quality Traffic

Quality in the top, quality out the bottom. We focus on generating quality traffic through B2B SEO & content marketing strategy, rather than go for the big ticket keywords that may drive lots of traffic, but not leads.

Higher Value Deals

By focusing on your niche and key buyer personas we help increase the average deal size of your leads. We’re after fewer higher quality deals to ensure a really efficient inbound funnel and strong sales & marketing alignment.

More Qualified Leads

Better search results, quality traffic and quality leads means more marketing qualified leads, more MQLs means more sales qualified leads and eventually more clients. Our focus on quality starts with a focus on the bottom line.

In-house Developers

Quality SEO strategies rely on great page experience and website design. We’re lucky to have an in-house team of award-winning WordPress developers and UX designers to help us craft great content experiences.

Download a copy of our B2B SEO briefing template

If you’re unsure about the type of information you’ll need to provide a B2B SEO agency like ourselves, we’ve produced a quick briefing template in Google Docs you can use as a starting point. 

In-house development

In-house UX, design & WordPress Developers

Because 93x was born out of 93digital, the UKs leading enterprise WordPress Agency, our clients have the benefit of access to an in-house team of WordPress developers that can implement technical changes required on a website. You can utilise our in-house UX & design team to build new parts of your website or start from scratch with a strategically delivered and SEO led website.

B2B SEO Agency

Quality over quantity

Improve conversion rates

A focus on the search results terms that closely fit your solutions and services will drive more conversions throughout the B2B sales funnel.

Flexible SEO campaigns

Our SEO strategies are flexible and can shift depending on what we discover, possible quick wins and the needs of your business. The internet moves fast, so agility is important.

Built with quality content

We focus on helping our clients build out quality journalist-grade content that can be used not just for SEO, but throughout the B2B buyer journey.

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SEO Content Strategy

Keyword research to guide your content strategy

We help direct our clients content marketing efforts by providing them with the keyword research data required to understand what their audience is looking for. We use enterprise keyword research tools and our own methodology specific to B2B tech & SaaS SEO for researching the questions your customers are asking online. We then build data driven content plans to bring in relevant traffic and leads.

keyword research

B2B SEO Agency Services

Managed SEO Strategy

As a SEO Agency, we can completely manage your B2B SEO strategy from conception through to the day-to-day execution.

Link Building

We use tactical link building when we spot opportunities based on our audits to build quality links from high domain authority websites.

Competitor SEO Audits

Full on-site and off-site SEO audits to discover how your website is performing against your competitors, and to spot opportunities.

Technical SEO

On page performance/speed, optimised copy, user experience and code structure are all important parts of successful SEO foundations.

Keyword Research

Keyword research is the data that provides the foundation of any successful B2B technology SEO & content strategy.

Content Planning

Content planning is part of our B2B SEO Agency Service. We use keyword research data to create impactful content strategies.

SEO AGency RAnk Tracking

Real-time Keyword Rank Tracking

We’ll keep track of your keywords rankings in real-time with our digital marketing strategy dashboards configured to monitor the regions and search engines most important to your SEO campaign.

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Most frequent SEO Agency questions and answers

B2B SEO refers to search engine optimisation, specifically for B2B businesses.

Search Engine Optimisation can be a very powerful and high ROI channel for all businesses – both B2B and B2C.

But the B2B technology, software & SaaS companies that we specialise in working with are focused on lead generation, and often work with long, complex and considered B2B buyer journeys.

So the specialist B2B SEO agency service we provide considers not just how to get your website to rank higher or bring in more traffic, but also how SEO ultimately can support quality lead generation and make an impact across the length of the B2B journey.

Lots of SEO agencies can bring in more traffic to a site. Only specialist B2B SEO agencies can drive more meaningful results in terms of leads, pipeline & revenue.

According to HubSpot, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

And according to Google research, 89% of B2B researchers use the internet to gather information about purchases.

So yes, as these statistics and many others suggest, as time goes on, the amount of early stage B2B research and discovery begins with a Google.

For the type of SEO services we offer, you can expect to be paying a minimum of around £3,000 a month for specialist ongoing B2B SEO strategy and delivery.

SEO costs then scale from there, depending on the speed our clients want to move, number of keywords we’re pursuing and the competitiveness of the niche we’re working in.

SEO Agencies come in all shapes and sizes, but our belief is our clients need experts who really understand the wider B2B buyer journey.

There are no shortage of SEO Agencies that will promise traffic and rankings, but few who work with so many B2B tech companies as we do that they can instead focus on leads, pipeline and revenue.

Our clients choose to work with us as an expert B2B SEO agency because we’ve been in their shoes. We know the pressures of lead generation, and we know how little time most B2B marketers have in their day. We’re here to help.

We have a minimum retainer length of 6 months. Typically it can take 3 – 6 months before you start to see the real fruits of your labour with SEO.

High quality SEO takes time, and can’t be rushed. There might be some quick wins we can find for you, but you need to go into SEO recognising that it’s a marathon, not a sprint.

If you want to move faster, you can explore our PPC agency services for faster results, whilst you work on building SEO results in the background.

On-site SEO optimisation can include editing elements of a webpage and codebase. 

This includes the copy on the page, the page titles, meta descriptions, URLs and internal linking between pages on the website. There could also be more technical elements around how the page loads, the speed of the site, structure of the code etc.

Onsite SEO work is always defined following a technical audit, so the work varies from website to website.

We focus on domain authority and relevance when it comes to link building for SEO. Link building is all about quality, and has to be carried out strategically and to the highest standard to avoid and potential damage to your website or domain.

Our main focus is on producing great content that in the long-run you will gain links naturally, supplemented sometimes with more creative Digital PR driven campaigns.

Our B2B SEO content marketing strategies are defined and guided by data and insights, along with deep understanding of your customers.

We start all work with specialist  SEO keyword research using a variety of enterprise grade SEO agency tools and software.

By aligning this with a deep understanding of your proposition, buyers and B2B buyer journey, we can produce content that Google loves but that also answers the questions of B2B technology buyers.

With Coronavirus striking in early 2020, many of our largest B2B technology clients have been left without a key pipeline driver: events.

With no more trade shows, exhibitions or in person events, our clients’ websites have become much more important, and SEO has become a much bigger area of focus.

SEO takes time to build and start delivering value, which is why it can be overlooked. But SEO really is the channel that most marketers wish they had started working on 6 months ago.

So whilst many B2B purchase journeys start with search engine research (and this number continues to rise), B2B SEO has arguably become even more relevant in 2020 and will remain a critical driver of digital marketing success for B2B tech & SaaS companies throughout 2021.

Increasing traffic and rankings are a key part of a B2B SEO strategy, but nearly all of the B2B marketers we are working with are focused on generating more inbound leads through SEO. So yes, SEO can be a big driver of inbound B2B lead generation.

Plus, if you’re already seeing some results from PPC, we would often expect click through rates, lead quality and deal sizes to be higher by ranking for the same terms through SEO rather than bidding on them through PPC.

If you can provide some data to work with, your SEO agency should be able to paint a clear picture of the ROI they would be aiming to deliver for you from SEO.

Yes, we work with some of the fastest growing B2B tech, software & SaaS scale ups globally and so are regularly guiding our client’s global search strategy. 

We can scale up with multilingual and local in market SEO specialists to help our clients enter and scale in new markets, whilst guiding on technical SEO strategy and multilingual website builds.

Yes, we have members of our team who have undertaken specialist Google Analytics and Google Tag Management training.

We can help to facilitate requirements gather and implementation of Google Tag Management.