We have an intricate understanding of the sometimes lengthy and complex buyer journeys in the B2B technology sector, and so we know how critical content is in driving results for our clients.
With an estimated 67% of the typical B2B buyer’s journey now done digitally, and 9 out of 10 B2B buyers say online content has a ‘moderate to major’ effect on their buying decision (source: Lenati) , it’s clear that content is mission critical to driving above market growth.
Research, data and insights come together to shape any strong strategy, and it is no different when it comes to content strategy. Whether its blog content or product sheets, whitepapers or video, we can help craft a successful B2B content strategy.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
The strongest of SEO strategies are content led, so our content marketing plans for B2B technology clients are built with SEO in mind and the experience of using content to improve organic search acquisition for leading B2B technology companies.
Journalist Quality B2B Content
Quality content has the power to drive acquisition, build brands and close sales. We pair data and tools with our network of journalists and specialist copywriters to get the best results.