For the cost of £5,000 per month you can pay a successful SEO agency to manage your SEO strategy for you, it’s something a lot businesses neglect as they can’t see the value in it, or perhaps they know it’s important but find it difficult to attribute new clients to work done on SEO.
SEO, however, can have one of the best ROIs out of any marketing activity you’ll ever do – especially if you average deal value is large. Winning one new client who found you through Google can cover the costs of an SEO agency for years.
For example, if you pay £5,000 a month for 2 years and win one deal worth £1million over the course of their agreement with your business, you’ve spent around £100k on SEO and returned £1million in revenue for the business so you’ve seen a 10x return.
This is an extreme example but it gives you an idea of the value of SEO for a technology company, especially enterprise technology. Always think about how much you are willing to spend to acquire a client. Yes, you are front-loading the cost but that’s how it works and there is nothing you can do about that.