Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
A digital transformation of marketing within an organisation is often necessary to modernise a business and adapt to changing customer habits. In this episode of…
SEO vs PPC: A Guide for B2B Technology Marketing
Introduction SEO and PPC are two of the most well-known strategies for driving traffic, leads and new business for growing B2B technology companies. It’s no…
B2B marketing growth from a VC’s perspective with Arthur Nobel, Principal at Knight Capital
On this episode of the FINITE Podcast, we sit down with Arthur Nobel who gives us his uniques perspective on marketing from a B2B tech,…
Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre
On this episode of the FINITE Podcast for B2B tech marketers, we talk about marketing through an acquisition, which requires both an internal and external…
Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk
This episode of the FINITE Podcast talks in-depth about community marketing; the benefits, challenges, and focus points of growing and sustaining a community to support…
Guide to building an inbound engine with Kieran Flanagan, SVP Marketing at HubSpot
This episode of the FINITE Podcast talks you through a step by step guide to building an inbound media engine. By utilising content, you can…
Your B2B marketing strategy needs a podcast
Whether you’re in the bath, on a walk, cleaning the house, or making lunch, a podcast is a great way to use those spare moments.…
The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social
The relationship between acquiring customers and retaining them is an important dynamic between or within marketing teams. Find out how two top leaders at Sprout…
Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
On this episode of the FINITE Podcast, Alex sat down to record an episode with Angela Lee. Angela is Senior Demand Generation Marketing Manager within…
No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense
On today’s episode Alex is talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales…