Content Marketing: A Comprehensive Guide for B2B Businesses
In 1996, Bill Gates penned an essay with a powerful message to businesses — content is still king. He predicted that the internet would give…
New Research: 9 B2B Content Marketing Statistics
When we're not busy running 93x, we also run FINITE: our community for B2B tech & SaaS marketers globally to come together and connect, share,…
11 B2B Content Marketing Stats for 2020
Content marketing is a central part of running a B2B business, and it’s also an area that’s constantly changing and updating. To deliver the most…
What is a Content Marketing Funnel?
Content is a key part of marketing in today’s world, with 50% of businesses expecting increased content marketing spend in 2020. One important concept for…
What to Expect from B2B Content Marketing in 2020
What to expect from B2B content marketing in 2020? Well, the 2010s are over. It’s been an eventful decade, there’s no doubt about that. And…
5 Tips for High Performance Content Marketing in 2019
Making the most out of your company’s content marketing strategy should be a top priority for your team. Alongside alternative promotional efforts, content marketing can…