How HubSpot empowers B2B marketing teams
For those who are unfamiliar with HubSpot, this article will explain some of the most impressive ways in which the marketing automation technology can empower…
Should we be using Marketing Automation? Pros & Cons
Marketing automation is a process that enables B2B technology teams to take a step back and allow software and other tools to handle part of…
Why is inbound marketing growing in popularity?
Research shows that around 60% of all companies in Europe currently use an inbound marketing strategy for lead generation and increasing sales. If your B2B…
Why SEO is key to inbound marketing
Search engine optimisation or SEO is key to inbound marketing success for a variety of reasons. All B2B tech companies should engage in SEO best…
Guide to optimising content strategy for inbound marketing
Marketing teams working for B2B technology companies will often have to produce an incredible amount of content for their inbound marketing strategies. We feel your…
What is marketing automation?
By now all B2B marketers should have heard about marketing automation, but there are still a lot of professionals out there who are yet to…
True Definition of Marketing Qualified Lead for Tech Companies
Marketing and Sales alignment: it's definitely a hot topic for 2019. One of the key principles of achieving such alignment is making sure everyone agrees…
What’s The Difference Between Inbound Marketing & Outbound Marketing?
B2B companies must understand the difference between inbound and outbound marketing strategies if they want to get the best results from their campaigns. In most…
20 statistics that prove Inbound Marketing ROI
There is no doubt that Inbound Marketing is booming, and more and more B2B marketing teams are embracing the inbound methodology to drive effective lead generation…
What is Inbound Marketing?
Most B2B marketers will by now have at least heard about the concept of inbound marketing in the past. However, there is often an element…