Before you can define a B2B content marketing strategy, there are a number of foundations you need to have in place.
Without a deep understanding of your user personas, ideal customer profiles and buyer journey, it’s very hard to where to begin, so this is a the best starting point. Ultimately a content marketing strategy relies on being relevant and empathetic, so you need to understand your audiences challenges in great depth.
Once these foundations are in place, we then use research and data driven insights to shape our client’s content marketing approach.
This is all work we can help with, so just get in touch if you’re interested in hearing how we define content marketing strategies for B2B tech, software & SaaS clients.