Browsing Archives :Vocabulary

ABM

ABM stands for account-based marketing. It's a marketing strategy that relies on targeting specific accounts with a personalised approach rather than targeting anyone with the…

ABM

ABM stands for account-based marketing. It's a marketing strategy that relies on targeting specific accounts with a personalised approach rather than targeting anyone with the…

Keyword Research

Keyword research is a skill used by search engine optimisation and pay per clicks specialists to identify which 'keywords' or phrases should be targeted by…

Generalist

In marketing terms, a generalist is often used to refer to somebody who has a good understanding of a number of different areas such as…

Target market

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined…

Positioning (marketing)

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its…

Return on investment

Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of…