Entity Type: Thing

Business-to-business

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are…

Software as a service

Software as a service, sometimes referred to as "on-demand software" supplied by ISVs or "Application-Service-Providers" (ASPs), is a software delivery model in which software and…

Return on investment

Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of…

Search engine optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid…

SEO

It is the process of improving a website’s positioning/rankings in search engine results such as Google or Bing through a variety of methods and tactics or optimisations. For example, if you were selling blue shoes and you had an online store you would want to appear in search results for searches such as "blue shoes".

KPIs

KPI stands for Key Performance Indicator. It is usually a number or metric which indicates how well you or your business is performing in a…

Artificial intelligence

Artificial Intelligence (AI) is a branch of computer science that studies intelligent systems (i.e. software, computers, robots, etc.). Alternatively, it may be defined as "the…

Generalist

In marketing terms, a generalist is often used to refer to somebody who has a good understanding of a number of different areas such as…

Target market

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined…

Positioning (marketing)

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its…