Keyword research is a skill used by search engine optimisation and pay per clicks specialists to identify which ‘keywords’ or phrases should be targeted by a company in their inbound marketing campaign. For example, in PPC (Pay Per Click) you may discover by conducing keyword research that it may cost £10 per click for keyword 1 vs £5 for keyword 2. Obviously it depends what the word or words are, and they need to be relevant to what you sell – this is where strategic thinking and research is key.
Keyword research is also key for conducting a successful SEO strategy. The words or phrases you want to rank for are the foundation of any successful SEO strategy and choosing the right ones can be make or break for your business.