SEO is short for Search Engine Optimisation. It is the process of improving a website’s positioning/rankings in search engine results such as Google or Bing through a variety of methods and tactics or optimisations.

For example, if you were selling blue shoes and you had an online store you would want to appear in search results for searches such as “blue shoes”. Ranking on the first page and in the top 3 results for popular search terms can drive huge amounts of business and can be very lucrative – this is why SEO is a sort after skill.

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