B2B Digital Marketing
Agency for Technology Companies

A B2B Digital Marketing Agency based in the heart of London dedicated to delivering results for leading B2B technology, software & SaaS businesses. 

B2B Digital Marketing Team

Focused on Lead Generation, Pipeline & Revenue

With in house B2B tech & SaaS marketing experience, a passion for technology and focused on quality over quantity: our deep understanding of the B2B technology buyer journey sets us apart.

Most agencies are interested in traffic and rankings. We’re more interested in generating qualified leads, driving pipeline and growing revenue: real results.

Our approach to Digital Marketing

As a successful B2B Digital Marketing Agency we combine best practice inbound marketing strategies and tactics with our experience of B2B technology marketing and the B2B buyer journey.

Deep Immersion

Passionate about technology, we completely immerse ourselves in what you do, and are comfortable working with technical complexity.

Quality Content

Quality results requires quality content. We work with tech journalists and the best B2B tech writers to produce journalist-grade content.

AI & Technology

Our work is always guided by the latest marketing technology, tools & data. Our strategies are shaped & supercharged by data.

Optimising the B2B Buyer Journey

B2B buyer journey
Source: Gartner

About 93x

Modern B2B marketing is complicated. Journeys can be lengthy, considered and complex. You need awareness, empathy, trust and patience.

We started 93x because our B2B technology clients were tired of generic digital marketing agencies that didn’t understand the B2B buyer journey, were focused on the wrong metrics and struggled to produce quality work, often because they couldn’t get their head around complex products and solutions. 

B2B Digital Agency Clients
B2B Marketing Agency Team Members

Driving relevant traffic for niche B2B technology services & products

Our clients come to us because of our understanding of deep technology niches. Often B2B technology products are new in the market or are very specific, requiring in-depth understanding of the search terms used by audiences, the type of content required and user intent at different stages of the digital buyer journey. We’ll bring your buyers along on the journey with you.

Our digital marketing services

As a B2B digital marketing agency our core specialism is in creating effective inbound marketing strategies using SEO, Content and PPC & Paid Social campaigns that optimise the B2B buyer journey for B2B technology businesses.

B2B SEO Agency


Custom built SEO strategies shaped by data & supporting the B2B buyer journey.

Content Marketing


Content is at the heart of every successful B2B marketing engine.

PPC & Paid Social

PPC & Paid Social

PPC & Paid Social can help to drive predictable growth across the length of the B2B journey.

Listen up

On the FINITE podcast, 93x founder Alex sits down with B2B tech marketing leaders to dive deep into specific topics, trends & challenges within the world of B2B tech marketing.

All in on

B2B Tech


Our digital marketing services, including B2B SEO, Content Marketing and PPC, are widely used tactics. 

But we use our combined in house & agency experience of B2B technology for clients with often long, considered & complex journeys to deliver results for marketers like you.


B2B Digital Marketing Team

Join our B2B tech
marketing community

FINITE is a global membership community for B2B marketing leaders in technology, software & SaaS. Over 600+ ambitious B2B marketers globally join FINITE’s webinars, Slack community, events, podcast & content to learn, share & grow.

b2b marketing events & community


Some frequent B2B Marketing Agency questions and answers:

A B2B digital marketing agency is a type of digital marketing agency that works with business to business clients, i.e. businesses selling to other businesses.

Digital marketing agencies come in many shapes and sizes. Different digital marketing agencies specialise in various tactics or channels within digital marketing, and also specialise in working with different types of clients across various sectors. Depending on the size of the agency, they might also offer a different breadth of services.

A B2B Digital Marketing Agency has a unique understanding of the often lengthy, considered and complex buyer journeys that exist in B2B marketing. And so their approach, services and tactics are tailored around these journeys.

B2B marketing is often about quality over quantity when it comes to results, and so a B2B digital marketing agency should really be aligned with your challenges as a marketer.

Specialising in working with B2B technology, software and SaaS clients, we know our clients are focused on lead generation, driving pipeline and ultimately scaling revenue – and so we apply digital marketing channels such as SEO and PPC to help our clients achieve results.

Within the world of B2B marketing there are a number of channels and tactics B2B tech companies can apply to drive results.

Within B2B digital marketing specifically there are channels and tactics spanning SEO, PPC, Paid Social, Content Marketing, Inbound Marketing, Social Media, Marketing Automation, Email Marketing. Terms such as digital marketing, performance marketing, demand generation, lead generation and others can often overlap in terms of the actual tactics that they include.

We specialise in working with SEO, content & PPC to drive results for our B2B tech, software & SaaS clients.

There are enough generalist digital marketing agencies that do a bit of everything for any type of client out there, so that’s definitely not us. We know marketers like you want to work with true experts, both in terms of sector experience and channels/tactics, so we like to be razor focused on delivering just a few things really well for a very specific type of client.

Measuring ROI is difficult in many aspects of digital marketing, and different marketing teams we work with measure different numbers. Some measure leads such as MQLs and SQLs, some measure pipeline, some even tie everything back to revenue. 

Attribution is difficult at the best of times in B2B marketing, given the often long, considered and complex buyer journeys involving a large number of decision makers. But there are still numbers that even the newest and smallest of B2B marketing teams should be measuring.

There are of course other indicators such as pipeline velocity, LTV, ROAS, CAC. Within individual marketing programs or campaigns, there are metrics like open rates, website traffic, conversion rates etc, all of which can be used to optimise specific activities, channels or campaigns.

As a B2B digital marketing agency working with B2B tech clients, our focus is always on connecting marketing activity back to real world impact. So whilst website traffic, SEO rankings, and engagement are all good indicators for optimisation, we’re most interested in leads, pipeline and eventually revenue.

We can add the most value when our clients have already gained traction, and are looking to use performance marketing to scale their inbound lead generation.

So with this in mind, we typically do not work with early stage startups that are still trying to establish product market fit. Our clients are typically ‘scale ups’ or large and already established technology businesses.

In terms of business size, our smallest client has a team of about 30 people and our largest client employs tens of thousands of employees.

If our clients are on a venture capital backed journey, the majority of our clients are Series A or beyond and serious about scaling growth using digital marketing.